Google restructure: Brittin to Europe, Cobley up to MD
Google has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role, replaced by Google’s European marketing chief Dan Cobley. Read the full story here.
Google has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role, replaced by Google’s European marketing chief Dan Cobley. Read the full story here.
Nokia is changing its strategy to focus on young people. A brave move. A friend of mine, who teaches 11 to 18-year-olds at a north London comprehensive, has told me about the “different language” kids speak these days. It might sound like the pair of us were having the same sort of conversations that every […]
Clinton Cards is launching a celebrity video cards service, as part of its strategy to grow the business through digital innovations and take on online rivals such as Moonpig.com.
Peering into the crystal ball to divine the future of internet-connected TV, it has been alarming to see the gap in expectations between broadcasters and the advertisers that bankroll them. At the Royal Television Society’s Cambridge Convention in September, there were two overwhelming sentiments given off by the most senior executives of some of the […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.