Harry Hill looks to partner with brands online

TV Burp comedian Harry Hill is looking to exploit his personality by offering brands the chance to partner with him online and promote the humorous side to their business.

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The first collaboration is a partnership with musical instrument brand Roland and magazine The Fly to launch a tongue-in-cheek X Factor-esque search for the next big pop talent.

Other upcoming projects set for brand partnerships include a digital advent calendar, games and “Harry’s Gag Land”.

The new talent competition, which is open to singers, musicians and bands of any genre, opens today (18 October) on Harry Hill’s official website.

The winner of the search for “Harry’s Protégé” will have a single recorded and released on “all the major music download sites”.

They will also have their audition broadcast on music video streaming site Muzu.tv, and will win £5,000 worth of Roland equipment.

The competition will be promoted in The Fly magazine and Harry Hill says he is investing a “whopping” £20 in a PR and marketing campaign for the winning entry.

Harry Hill is reportedly involved in writing the script for upcoming theatre show “X Factor: The Musical” and is set to quit hit ITV show TV Burp when his contract ends in 2012, after nine years as its presenter.

The premiere episode of TV Burp’s 11th series this month drew in 4.38 million viewers, down from the previous year’s 5.7 million autumn debut show.

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