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Online grocery sales to hit £11.2bn by 2016
Russell ParsonsThe value of online grocery sales is set to double to £11.2bn by 2016, according to industry body IGD, fuelled by consumers’ increasing willingness to shop online.
Size is not what will divide us with data
Marketing WeekI disagree with Michael Nutley’s view that a divide is being created between big and smaller companies simply due to data management budgets (’Is your brand a data have or have-not?’, MW 6 October). The problem is more holistic than that in the sense that the technology isn’t as sophisticated as it needs to be […]
Deborah Meaden to front newspaper campaign for small business
Rosie BakerPrime Minister David Cameron is backing The Newspaper Society’s initiative to give £15m worth of free advertising to “dynamic young” businesses in a bid to revitalise local economies.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?