Breast Cancer Campaign launch maiden TV ad campaign

Charity, Breast Cancer Campaign, has launched its first TV advertising campaign, which will feature its new updated brand identity.

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The 30-second TV spot, will feature Breast Cancer Campaign’s new logo and strapline, “Be Part of the Cure.”

It will feature direct response request for £3 per month and will air twice a day on ITV3 between 24 October and 31 October as part of October’s Breast Cancer Awareness Month.

The campaign was created by Tristar Television and features Breast cancer survivor and supporter of the charity, Geraldine Lowe.

Click through to Pitch for more examples of how charities are executing strong creative to get their message across.

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