Celebrities join Innocent’s Big Knit

Innocent is bringing back its annual “The Big Knit” campaign, which sees its smoothie bottles adorned with woolly hats, with a celebrity twist, to boost fundraising efforts for Age UK.


This November the woolly hats have been designed by celebrities and designers in a bid to raise funds for the charity over the winter period.

For each behatted bottle sold, Innocent will donate 25p to the charity. The bottles will be available in Sainsbury’s and Boots.

Some of the celebrities and designers supporting the campaign include Heston Blumenthal, Sienna Miller, Sophie Ellis Bextor, Betty Jackson and Savannah Miller.

The Big Knit campaign has run since 2002 and has raised more than £850,000 for Age UK, which was formerly the Age Concern and Help the Aged charities, to help older people stay warm during the winter months.

This year Innocent hopes to raise more than £200,000 for the charity.

Celebrity designs (l-r) Betty Jackson, Heston Blumenthal, Sienna Miller, Sophie Ellis Bextor, Savannah Miller
Celebrity designs (l-r) Betty Jackson, Heston Blumenthal, Sienna Miller, Sophie Ellis Bextor, Savannah Miller

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here