M-commerce sales rise 2.9%

Mobile sales have increased 2.9% year on year as consumers increasingly turn to their handsets to make purchases, according to research released today (October 21).

/s/b/t/MobilePhone.jpg

Capgemini and IMRG, which made the findings through a new tracking initiative called the Quarterly Benchmarking Index, found that mobile sales accounted for 3.3% of all online sales during the first quarter of 2011, up from 0.4% for the same quarter last year.

The quarterly Index tracks customer acquisition, basket abandonment rate and order fulfilment across retailers including John Lewis, Marks & Spencer and Debenhams.

The findings showed that the percentage of visits to retailer’s websites via mobile devices had increased to 7% in the first quarter of 2011, up from 1.4%.

It also said that checkout abandonment rates dropped from average of 37% to 32%.

David J Smith, chief marketing and communications officer at IMRG, says: “Mobile has been discussed for a while now as an important channel for retailers to engage through, and with some retailers having up to 12% of their traffic coming through that channel, its popularity among consumers is clear.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here