British Heart Foundation launches virtual fish tank

The British Heart Foundation (BHF) is creating a virtual aquarium as part of a campaign to raise awareness of its scientific research and celebrate 50 years of its Mending Broken Hearts appeal.

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The virtual aquarium has been created to promote the BHF’s research into “unlocking the secrets” of the zebrafish, which is able to repair its own heart tissue, in a bid to help humans recover from heart damage.

The virtual aquarium will sit within users’ browsers and will gain an increasing number of zebrafish as supporters, including celebrities and scientists, sign up to add a personalised zebrafish to the tank as a “representation of hope”.

It will launch on 24 October and will be followed by a homepage takeover on 27 October and a mobile, social media and digital outdoor campaign to raise awareness of the charity’s scientific research and encourage donations.

The campaign was created by Glue Isobar and North Kingdom.

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