US movie streaming giant Netflix, which operates a similar hybrid physical DVD and streaming TV and movie rental service as LoveFilm, will launch in the UK and Ireland early next year. Read the full story here.
I write this week to acknowledge the insane bravery of Phones4U. In this age of social media domination, it takes an enormous amount of professional and personal gusto to spend a large chunk of any marketing budget on an old fashioned TV campaign. But to go on and use that campaign to scare the bejesus […]
Kraft’s European marketing chief Daryl Fielding said something very profound this week, which on first glance could come across as stating the obvious: “marketers must remember they are talking to people”. It almost looks daft when written in black and white, but it is astounding how many digital marketers seem to forget this simple principle. […]
Alcoholic ginger beer brand Ginger Joe has kicked off the second phase of its £2m integrated campaign with a focus on driving awareness through social media.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.