Nokia unveils Windows Phone devices
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.
Luxury fashion designer Karl Lagerfeld is to launch an affordable womenswear line that will be exclusively available online, in a bid to broaden the reach of his fashion brand.
Former MySpace CEO Michael Jones has said that the ailing social network should have relaunched as an “entirely new brand”. Read article here.
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it. I note that British Airways is reviving its traditional strapline ’To fly. To serve’. Presumably that means its staff are going to stop being grumpy and start being smiley. That will […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.