Debenhams opens “Minority Report virtual store”

Debenhams is launching an augmented reality app that allows shoppers to visit a “virtual pop up store” at famous landmarks around the UK.

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The geo-location app, created by GoldRun, allows customers to view, “virtually try on”, and buy a range of ten Christmas party dresses, exclusively available via the app.

The “Minority Report” style app allows shoppers to “virtually try on” outfits by uploading pictures to Facebook or Twitter to share with friends and followers.

The digital initiative will be available in locations around London, Manchester, Birmingham, Cardiff and Glasgow between 27 and 29 October.
Debenhams is offering a 20% discount to encourage shoppers to use the app.

Simon Forster, Debenhams.com director says: ’This really is the future of shopping. It brings the hassle-free element of online, with the experience of shopping in store combined with the fantastic backdrops of iconic UK locations.”

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