Havas hails digital offering for revenue growth
Havas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
The global advertising group, which owns Euro RSCG London and EHS 4D, reported a 3.7% rise in UK revenue to €45 million (£39 million) during the third quarter compared to a 0.8% decline in France to £66 million.
Global revenue was €387 million (£337 million), a 5% on the €368 million (£322 million) for the same period in 2010, while growth in Europe was “more restrained” than in the fist half of the year, despite being up on last year.
David Jones, who took the helm at Havas in March, aims to expand the company’s offering in digital and mobile ads, as well as emerging markets, primarily through acquisitions.
“For the first nine months of the year, all our regions grew led by Latin America and Asia with strong growth in North America,” says Jones. “All divisions contributed to our performance including a continued acceleration in digital.”
Elsewhere, North American revenue rose 8.2% year-on-year to €126 million (£110 million), while Asia and Latin America sales were up 18.7 percent to €66 million (£57 million).
