Heinz trials first augmented-reality mobile campaign
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Watch Cadbury’s online video starring the public singing their support for Olympic swimmer Rebecca Addlington as part of its Keep Singing Keep Team GB Pumped campaign. The video was created by HyperNaked.
The future doesn’t have to be one of doom and gloom when it comes to TV advertising data (MW 13 October). BARB is not a blunt instrument. Its data allows advertisers to see if people are viewing programmes on their own or with families, which can help with targeting for products. For example, people viewing […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.