Market Research Viewpoints
The Market Research Viewpoints Supplement is available to view – please click here
The Market Research Viewpoints Supplement is available to view – please click here
Blockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.
O2 has launched a new platform that allows its customers to give the company feedback on pre-launch products and in turn make those consumers feel more engaged with and loyal to the brand.
Breast Cancer Care is to turn London Euston train station into a “digital news hub” as part of its activity for Breast Cancer Awareness Month.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.