Market Research Viewpoints
The Market Research Viewpoints Supplement is available to view – please click here
The Market Research Viewpoints Supplement is available to view – please click here
Blockbuster is introducing 99p per night DVD rentals in a bid to revive its high street film rental business in the face of increasing online competition.
O2 has launched a new platform that allows its customers to give the company feedback on pre-launch products and in turn make those consumers feel more engaged with and loyal to the brand.
Breast Cancer Care is to turn London Euston train station into a “digital news hub” as part of its activity for Breast Cancer Awareness Month.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?