Sony confirms €1bn Ericsson buy out
Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson. Read the full article here.
Sony has confirmed it is to pay €1.05bn (£920m) to take full control of its mobile handset joint venture Sony Ericsson. Read the full article here.
HP’s new CEO Meg Whitman has reversed the company’s previous decision to sell of its PC division, just weeks after joining the technology firm.
Baxters will make its first strides into social media next year as part of its £5m marketing campaign to increase its share of the soup market.
To read what four Marketing Academy scholars say about their personal game plans, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Former commandant Major General Arthur Denaro – the man who took 44,000 UN troops into battle in the Balkans in the 1990s – has the medals […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?