Virgin Media rolls out TiVo to 222,000 homes
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
PBS UK, the British offshoot of US public service broadcaster PBS due to launch next week, is readying a marketing campaign to help build its reputation as a quality broadcaster amongst UK audiences.
Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.