Morris, who will join Google as telecommunications head in December, will be responsible for extracting advertising spend from the likes of British Telecom and O2.
As Sky’s head of direct sales, marketing and acquisition strategy, he oversaw a multimillion pound DM budget. The media company is the UK’s second biggest advertiser behind Procter & Gamble, according to Nielsen.
The company has spent heavily on inserts, door drops and DM packs in recent years in pursuit of ten million customers, a milestone it passed earlier this year.
It has since changed marketing strategy to focus on retention and cross-selling.
Prior to BSkyB, Morris was head of DM at Orange.