First impression: Nokia Lumia series
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Christmas is just around the corner and the outlook for the retail sector is decidedly chilly. But despite the pressure on household budgets I want to see brands give the relentless price message a rest and spread a little joy in their festive campaigns. I’ve tried to delay writing about predictions for retail performance this […]
Effective direct marketing is inextricably linked with strong data mining and deployment of analytics. So it is no great surprise that many of the winning entries in Marketing Week’s Data Strategy Awards 2011 cited DM campaigns – both traditional print mailers and email. Taking a stroll through the 17 categories, the Scottish Government Organ Donor […]
There’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time andplace will be made easier as food brands are more forthcoming about presenting calorie information.McDonald’s is adding calorific content information to its menus for customers, just as the Governmentannounces that British people need to shave 100 calories a day off […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.