First impression: Nokia Lumia series
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
New media age has had a preview of the Nokia Windows Phone Lumia series and pondered its potential effect on the mobile search market. Read the full article here.
Christmas is just around the corner and the outlook for the retail sector is decidedly chilly. But despite the pressure on household budgets I want to see brands give the relentless price message a rest and spread a little joy in their festive campaigns. I’ve tried to delay writing about predictions for retail performance this […]
Effective direct marketing is inextricably linked with strong data mining and deployment of analytics. So it is no great surprise that many of the winning entries in Marketing Week’s Data Strategy Awards 2011 cited DM campaigns – both traditional print mailers and email. Taking a stroll through the 17 categories, the Scottish Government Organ Donor […]
There’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time andplace will be made easier as food brands are more forthcoming about presenting calorie information.McDonald’s is adding calorific content information to its menus for customers, just as the Governmentannounces that British people need to shave 100 calories a day off […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.