Each of the six limited edition glasses is dedicated to a different era in Coke’s history.
McDonald’s is running a TV, outdoor and in-store campaign to support the promotion.
There is also a digital campaign that allows customers to upload photos and give them a “retro-style makeover” via the McDonald’s Flashback Booth app, and publish them on Facebook.
The free limited edition glasses will be available form Monday (31 October) with every purchase of a large extra value meal or premium salad.
The campaign was developed by The Marketing Store.