Groupon launches first UK TV ad

Groupon has launched its first UK television ad campaign as it looks to attract new customers and partners ahead of its forthcoming IPO.

Groupon Logo

The ad looks to target 18 to 44 year olds by highlighting the range of local deals Groupon offers, from spa days to discounts on sofas.

It has a “fun and light-hearted tone” and communicates its offering with the strapline “Live your city for less”.

Just months ago Groupon was the darling of the US tech start up scene and was estimated to raise billions of dollars for its IPO, but has seen traffic to its pages slip since May. Recent estimates set its IPO price at $540m (£338m).

Groupon recently slashed its 2010 revenues by half, down to $312.9m (£200.2m) after being told to change its accounting practices by the US Securities and Exchange Commission.

UK rivals such as KGB Deals and Wowcher are vying to grab share from Groupon and have both launched TV ads in recent months. LivingSocial told Marketing Week earlier this year it plans to “overtake” Groupon by the end of 2011.

Groupon’s TV campaign was led by Space City Productions and media planner and buyer MNC, which were also both behind’s series of TV ads.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here