Groupon launches first UK TV ad
Groupon has launched its first UK television ad campaign as it looks to attract new customers and partners ahead of its forthcoming IPO.
The ad looks to target 18 to 44 year olds by highlighting the range of local deals Groupon offers, from spa days to discounts on sofas.
It has a “fun and light-hearted tone” and communicates its offering with the strapline “Live your city for less”.
Just months ago Groupon was the darling of the US tech start up scene and was estimated to raise billions of dollars for its IPO, but has seen traffic to its pages slip since May. Recent estimates set its IPO price at $540m (£338m).
Groupon recently slashed its 2010 revenues by half, down to $312.9m (£200.2m) after being told to change its accounting practices by the US Securities and Exchange Commission.
UK rivals such as KGB Deals and Wowcher are vying to grab share from Groupon and have both launched TV ads in recent months. LivingSocial told Marketing Week earlier this year it plans to “overtake” Groupon by the end of 2011.
Groupon’s TV campaign was led by Space City Productions and media planner and buyer MNC, which were also both behind moonpig.com’s series of TV ads.
