José Mourinho fronts global Henderson campaign

Asset manager Henderson Global Investors has become the latest brand to call on the “special” talents of Real Madrid manager José Mourinho.

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The self-proclaimed “special one” will feature in a global outdoor, press and digital campaign that will push Henderson as the “other special manager”.

Andrew Formica, chief executive of Henderson Global Investors, says that Mourinho’s management style matches its brand values.

He adds: “José’s success has been built on his passion and drive aligned with careful planning and getting the best from his teams. All of these apply equally to the business of investment management, which is why I am delighted to have José on our team.”

The former Porto, Chelsea and Inter Milan manager is no stranger to brand endorsement. He recently signed a deal with Braun to promote its male shaver range.

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