Month: October 2011

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Branded content vital to promoting music acts

Seb Joseph

Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]

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WPP cuts 2011 growth forecast

Seb Joseph

WPP, the world’s largest communications network by revenue, has cut its growth forecast for 2011 because of sluggish economic growth in the US and Western Europe.

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Kellogg’s adds vitamin D to tackle rickets

Rosie Baker

Kellogg’s will add vitamin D to children’s cereals, including Rice Krispies, Coco Pops and Special K, in a bid to tackle the rising number of children suffering rickets through not getting enough of the vitamin in their diet and lifestyle.