Month: October 2011

The Secret Marketer gets a fresh look at marketing his brand

David Coveney

The week before the half-term break not only saw the restoration of BlackBerry service but also the arrival of two work experience students keen to sample a life in marketing. Green and Greener have made a good impression. They have enjoyed a classic marketing week taking in a sales team meeting, doing a few select […]

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Nokia unveils Windows Phone devices

Ronan Shields

Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.

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Giving context to calorie information

MaryLou Costa

There’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time andplace will be made easier as food brands are more forthcoming about presenting calorie information.McDonald’s is adding calorific content information to its menus for customers, just as the Governmentannounces that British people need to shave 100 calories a day off […]

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i newspaper has reason to celebrate on its first anniversary

Lara O'Reilly

As the i newspaper slices into its first birthday cake today, its doubters may well be eating humble pie as they look back on its overwhelmingly successful year in one of the toughest ever periods for print media. The 20p i was launched last October by the marketing, sales and editorial teams at the Independent […]

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PBS reveals launch campaign

Lara O'Reilly

PBS UK, the British offshoot of US public service broadcaster PBS due to launch next week, is readying a marketing campaign to help build its reputation as a quality broadcaster amongst UK audiences.

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Why ‘brand me’ is your winning career move

MaryLou Costa

To read what four Marketing Academy scholars say about their personal game plans, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Former commandant Major General Arthur Denaro – the man who took 44,000 UN troops into battle in the Balkans in the 1990s – has the medals […]

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Do consumers care about calories?

Lucy Handley

Research commissioned by Marketing Week shows people welcome calorie and nutritional content on fast food good news for brands wanting to help stem ’the tide of obesity’. But their stance must be informative, not preachy.

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An open letter to the Guardian’s George Monbiot

Mark Choueke

Dear George, With regard to your latest column in the Guardian (’Advertising is a poison that demeans even love blah blah blah’) I must pick you up on a few points. You’re an extremely intelligent journalist and I admire the way you bang the drum on a lot of serious issues. But suggesting that the […]