Tesco partners with London Gay Pride
Rosie BakerTesco has signed a deal to become a major sponsor of London Pride, the UK’s largest gay festival, as it outlines plans to host its biggest ever event in the capital.
Month: October 2011
Lane Fox asks public to help others online
Lara O'ReillyLastminute.com founder and the government’s digital champion Martha Lane Fox is leading a drive to encourage internet users to give up an hour of their time to help others get online.
Supermarkets’ value perception falls
Rosie BakerDespite the intensification of marketing activity to convince shoppers that they offer better prices and value than their rivals, the public’s perception of the value offered by supermarkets has fallen in recent weeks.
Breast Cancer Campaign launch maiden TV ad campaign
Seb JosephCharity, Breast Cancer Campaign, has launched its first TV advertising campaign, which will feature its new updated brand identity.
US Media company Meredith inks deal with London 2012 agency Iris
Seb JosephUS Magazine and TV company Meredith Corporation has purchased a minority stake in ad agency, Iris, to launch a global creative network, which offers brands an alternative to the traditional agency model.
M-commerce sales rise 2.9%
Suzanne BearneMobile sales have increased 2.9% year on year as consumers increasingly turn to their handsets to make purchases, according to research released today (October 21).
NPD and refurbs boost McDonald’s sales
Lara O'ReillyMcDonald’s new product launches and the continued refurbishment of its restaurants led to a 5% uplift in European sales for the third quarter.
Social media and apps to account for 50% of online sales by 2015
Nick HuberCompanies need to to incorporate social media into their online sales and marketing as a matter of urgency, as half of online sales will come from social media and mobile applications by 2015, according to a Gartner report. Read article here.
John Lewis boosts stores with digital strategy
Rosie BakerJohn Lewis will offer customers free WiFi in all its stores as part of its ongoing multi-channel strategy to use digital platforms to complement its physical stores.
Baxters returns to TV advertising after five-year hiatus
Suzanne BearneBaxters is returning to TV advertising this weekend for the first time in five years as it plans to boost investment into the soup brand.
Three shifts marketing focus from price to brand-led
Lara O'ReillyThree is readying an integrated campaign communicating that it is the “fastest growing network” in the UK, a move away from its traditionally price-led marketing strategy.
Strongbow puts user-generated-content at the heart of integrated campaign
Seb JosephStronbow has put user-generated-content at the heart of its latest TV spot, which will feature different dialogue from thirty of its Facebook followers.
A blinkered digital vision makes marketers forget the customer
Lara O'ReillyKraft’s European marketing chief Daryl Fielding said something very profound this week, which on first glance could come across as stating the obvious: “marketers must remember they are talking to people”. It almost looks daft when written in black and white, but it is astounding how many digital marketers seem to forget this simple principle. […]
Celebrities join Innocent’s Big Knit
Lara O'ReillyInnocent is bringing back its annual “The Big Knit” campaign, which sees its smoothie bottles adorned with woolly hats, with a celebrity twist, to boost fundraising efforts for Age UK.
Heineken extends sponsorship of Rugby World Cup
Suzanne BearneHeineken has extended its sponsorship of the Rugby World Cup to 2015, which will see the beer brand continue to ramp up its online marketing around the tournament.