Month: November 2011

The Economist stands on firm foundations

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The Economist Group’s investment in marketing, developing digital products and creating quality content is paying off with the media company’s latest half year results showing operating profit jumping 6% to £26.2m.

Facebook hasn’t made brands a priority, claims Forrester

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Brands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause. Read full story here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking […]

With a little extra help from my brands

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Companies are currently setting themselves up to try and offer shoppers extra in every way – extra products, extra advice, extra bonuses for interacting with them and extra ways to buy. With the government’s Autumn Statement unveiled this week by Chancellor George Osborne showing independent growth forecasts have been cut for the next couple of […]

Q&A: Simon Prockter, founder of Housebites

Read this week’s cover feature: the brands cashing in at home Come Round lets customers host celebrity and TV-themed parties in their own homes, read about the thinking behind the concept here Marketing Week (MW): How has the staying-in trend been part of Housebites’ growth? Simon Prockter (SP): There is a bigger trend than the […]

What does the future of Britain look like?

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Most would answer that question with, “pretty grim”, judging by the state of things as of today – the recession predicted to bite us again next year and countless public sector workers striking to stave off pension cuts. And as chancellor George Osborne admitted last week, one in five 14 to 16 year olds in […]

Case study: Come Round

Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.

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