Spotify will host apps from brands such as The Guardian, Rolling Stone and Pitchfork that provide users with complementary music-themed content as it looks to differentiate itself from rivals such as Apple.
The Economist Group’s investment in marketing, developing digital products and creating quality content is paying off with the media company’s latest half year results showing operating profit jumping 6% to £26.2m.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Starbucks is trying to entice Christmas shoppers into stores with festive promotion celebrating the 12 Days of Christmas by giving customers special offers every day.
M&S claims it is ahead of schedule in meeting the targets set out in its Plan A sustainability programme, achieving 60% of the commitments it aimed to fulfil by 2015.
Brands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause. Read full story here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking […]
Companies are currently setting themselves up to try and offer shoppers extra in every way – extra products, extra advice, extra bonuses for interacting with them and extra ways to buy. With the government’s Autumn Statement unveiled this week by Chancellor George Osborne showing independent growth forecasts have been cut for the next couple of […]
Read this week’s cover feature: the brands cashing in at home Come Round lets customers host celebrity and TV-themed parties in their own homes, read about the thinking behind the concept here Marketing Week (MW): How has the staying-in trend been part of Housebites’ growth? Simon Prockter (SP): There is a bigger trend than the […]
Most would answer that question with, “pretty grim”, judging by the state of things as of today – the recession predicted to bite us again next year and countless public sector workers striking to stave off pension cuts. And as chancellor George Osborne admitted last week, one in five 14 to 16 year olds in […]
Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.
American Airlines has launched a campaign to try and reassure customers that their bookings and loyalty programme perks are safe despite filing for bankruptcy to buy time to reorganise its finances.
Facebook has appointed Simon Milner as its first public policy director for the UK and Ireland as the social network looks to portray itself at the forefront of dealing with online safety and privacy issues.
A cinema ad for Estrella Damm lager that showed people drinking on a beach before running into the sea has been banned for linking alcohol with risky behaviour.
Kraft, which owns food brands including Cadbury Dairy Milk, Philadelphia and Oreo, is developing a community health programme in Birmingham and the West Midlands.
Procter & Gamble has named the 11 British Olympic athletes that will act as ambassadors for brands such as Gillette and Pampers in the run up to the London 2012 Olympic Games.