Google launches initiative to encourage brands to optimise for mobile
Google has launched an initiative called GoMo to get brands to improve their mobile web properties. Read full article here.
Google has launched an initiative called GoMo to get brands to improve their mobile web properties. Read full article here.
LoveFilm is “nudging” its business on a “day-to-day” basis as it looks to shift its strategy from renting out physical DVDs and games to streaming content online.
Fabergé, the luxury jeweller, is to launch its first-ever advertising campaign to mark “a new era of contemporary creativity” for the brand.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.