Half of video ads on YouTube are now skippable
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Npower has been fined £2m by energy regulator Ofgem for mishandling customer complaints.
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
The FT Group says that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.