Time to play incentive card

It is no surprise to hear about new retail loyalty schemes being launched (MW 20 October). Brands that already run such schemes are now seeing the opportunities that come with accessing data to understand their customers better, and to offer personalised promotions.

The backbone of a loyalty programme is the data but card holders have to be given a reason to swipe whether it be cashback, promotional or discount based.

The added benefit of coalition loyalty schemes, such as Nectar, is being able to offer customers the chance to collect and redeem points through a wide and far-reaching range of partners so there are more potential touchpoints, which can keep shoppers engaged and active in the scheme.

James Frost, marketing director, Nectar

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here