Carte Noire has launched its first television push since 2002 with an interactive spot on Channel 4’s on-demand platform, 4OD.
The TV spot, which will premier tomorrow (5 November), features actors Joseph Fiennes, Dominic West and Greg Wise reading seductive passages from Penguin fiction while asking women, “How do you like your coffee?”.
The campaign will also be viewable on 4OD, where users can choose which of the ads they would prefer to watch rather than watching a pre-chosen ad.
It’s the first time Carte Noire has appeared on TV for nine years and builds on the brand’s repositioning as a more “Seductive Coffee” in 2009.
It was developed by digital creative agency, Work Club.
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