Groupon IPO raises more than £400m
Online discount coupon company Groupon launches on Nasdaq with shares priced at £12.50. Read full article here.
Online discount coupon company Groupon launches on Nasdaq with shares priced at £12.50. Read full article here.
The annual IPA Effectiveness Awards recognised brand advocacy as a key driver of ROI in campaigns where budgets were restricted.
X Factor “wild child” Frankie Cocozza will no longer feature in M&S’s Christmas ad campaign after being axed from the show following allegations he boasted about taking drugs.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.