‘EU cookie directive could erode online marketing spending’
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Ah, the marketing buzz word of 2011, the kind of term that will seem redundant in mere months and join the dusty doldrums of jargon alongside “the Obama effect”, “generation X” and “web 2.0”. Ofcourse, it’s our old needy friend “engagement”. The use of the word engagement seems to go hand-in-hand with consumer use of […]
A Virgin Media DM campaign has been banned because it was not clearly identified as marketing communication following a complaint from rival BSkyB.
M&S has defended its commitment to investing in offering value and its brands despite reporting a fall in profit and its first drop in second quarter sales for two years.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.