M&S reveals X-Factor Xmas ad

Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mix and Frankie Cocozza.

The ad aired for the first time yesterday, (Sunday 6 November) during the results show which saw boy band The Risk and Johnny Robinson voted off.

Both appear in the first ad, but the festive scenes and contestants featured will change in the run up to Christmas as the performers leave the competition.

The contestants join together to sing “When You Wish Upon A Star”.

The 60-second ads were created by Rainey Kelly Campbell Roalfe/Y&R.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here