Third of 18-24-year-olds turn to Facebook for news
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research. Read full article here.
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research. Read full article here.
Morrisons says its focus on fresh food and keen pricing strategy helped attract a record number of customers and boost like for like sales 2.4% during the third quarter.
ActionAidUK has appointed former Greenpeace fundraiser Helen McEachern to develop a clear income generation strategy for the charity after seeing its supporter base shrink in recent years.
Metro, the free newspaper owned by A&N Media, has created the new role of marketing communications director as part of a move to streamline its marketing department.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.