AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google. Read the full story here.
Keith Moor, director of brand and communications at Santander, spends a whopping 40% of his time on internal marketing. At Marketing Week Live! earlier this year, he said that the job of communicating with his colleagues was so vital that it took up almost half of his time. Moor is not alone. Aviva’s life business […]
Marks & Spencer has been named the UK’s top family brand in a study carried out by ad agency Isobel and YouGov.
EDF is ramping up the centre piece of its annual schools education programme, Switch Off Fortnight, by activating its sponsorship of the 2012 Olympics and the London Eye to get more children engaged with the project than ever before.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.