Chime Communications restructures to focus on sport

Chime Communications has restructured to focus on sports and digital marketing after its PR contract with the US Government ended earlier than expected.

/r/a/u/Pitch.jpg
/c/v/p/fasttrack160.jpg

Chime Communications, reporting its interim results for the period 1 January to 8 November, says that it would ramp up its sports marketing offering because it has shown the strongest growth over the last 12 months.

Lord Tim Bell, chairman of Chime, says: “Sports marketing [will become] a higher proportion of our business and, because of the ending of the US contract, our public relations division to be a lower proportion of our business.”

The expansion of the agency’s sports marketing division, which includes sponsorship business Fast Track (pictured), has been driven by a number of acquisitions in emerging markets such as Brazil, ahead of the FIFA World Cup 2014 and 2016 Rio Olympics.

It is not clear how many jobs may go from its PR business, which traditionally accounts for half of the firm’s revenues.

Bell adds that Chime’s advertising and marketing divisions, which includes VCCP, continued to do well, despite trading in “a difficult economic environment”.

Chime downplayed 2011 growth predictions following a tough year, warning investors to expect 2011 to be stunted in comparison to the high organic growth the company has reported over the past six years.

“We continue to expect growth, but not at the same rate as the last few years,” says Bell. “We will continue to be acquisitive and we expect organic growth from our existing businesses and their expansion into disciplines and geographies in which we do not currently operate.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here