Fujitsu tasks new marketing director with brand building

IT company Fujitsu has promoted Simon Carter to the role of marketing director for UK and Ireland with a mission to help differentiate the brand “in a largely homogenous market”.

/h/p/y/fujitsu160.jpg

Carter joined Fujitsu as marketing director for its public sector division, its largest business in the UK, in 2009. He replaces Vince Kerr in the role.

He is a former executive director of marketing for Thomas Cook and has held senior positions at the Post Office, EDF Energy and NatWest.

Carter will report to sales and marketing director Paul Patterson. The latter says: “Fujitsu is going through an exciting period. Our business in the private sector has grown positively year-on-year and we have continued to provide services and solutions to the public sector in a very demanding climate.

“To continue to be successful, we need to differentiate ourselves in a largely homogenous market and drive new business through strong customer insight and propositions.”

Fujitsu UK offers an integrated IT product and service portfolio including consulting, applications, systems integration, managed services and products for customers in the retail, financial services, telecoms, and government, defence and consumer sectors.

It has invested $1.5bn in Cloud infrastructure and services to develop its offering to the UK market.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here