Microsoft to use Bing as key USP in MSN overhaul
Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel. Read the full story here.
Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel. Read the full story here.
Find out how easyJet inspired customers and staff alike in a case study, here Read a case study on how My Wellbeing app has helped raise staff morale, here Find out if social media can change a culture from competitive to collaborative, here Staff engagement is essential to growth, especially in times of economic uncertainty. […]
Friends of the Earth has named Andrew Pendleton as its head of campaigns, as the environmental lobby group steps up efforts to “drive real change” in the UK.
Learn how brands can boost productivity by bringing together their employees in our feature, here Read a case study on how My Wellbeing app has helped raise staff morale, here Find out if social media can change a culture from competitive to collaborative, here In September, the airline launched ’Europe by easyJet’, which featured still […]
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.