Netflix inks UK Lionsgate content deal
Netflix has struck an exclusive content deal with UK film and TV studio Lionsgate. Read the full story here.
Netflix has struck an exclusive content deal with UK film and TV studio Lionsgate. Read the full story here.
Ian Carrington, Google mobile advertising sales director Giving consumers the best possible experience on their mobile device is critically important. A poor mobile web experience can negatively shape a consumer’s opinion of your brand and make it hard for them to engage or make a purchase. A recent study asked users about the performance of […]
Burberry has hailed its decision to switch the majority of its marketing spend to digital after reporting revenue increased 29% in the first half of its financial year.
WPP is to maintain its minority interest in digital shop InGameAdvertisng (IGA) after participating in a second round of financing.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.