O2 studies e-learning market

O2 is preparing to move into the fast growing e-learning market as the telecoms brand continues to diversify into new areas.

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The company could sell tablet computers, remote teaching tools or digital pens to tap into the trend of distance learning.

Publishers Pearson and Britannica have all been ramping up e-learning activity in the past year to target both pupils and mature students.

O2 will not, however, use student e-learning portal O2 Learn to launch any products or services. Gav Thompson, head of brand innovation at O2, says it would be “cynical” to use the division as a “Trojan Horse” to target teachers.

He adds: “E-learning is a growth industry. In the position we are in the marketplace, at the right point in time of course we will be going into that industry, but there is not a direct link between O2 Learn and selling e-learning products.”

Look out for a feature on the growth of e-learning in this week’s (17 November) Digital Strategy, Marketing Week’s regular guide to digital marketing developments.

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