O2 studies e-learning market

O2 is preparing to move into the fast growing e-learning market as the telecoms brand continues to diversify into new areas.


The company could sell tablet computers, remote teaching tools or digital pens to tap into the trend of distance learning.

Publishers Pearson and Britannica have all been ramping up e-learning activity in the past year to target both pupils and mature students.

O2 will not, however, use student e-learning portal O2 Learn to launch any products or services. Gav Thompson, head of brand innovation at O2, says it would be “cynical” to use the division as a “Trojan Horse” to target teachers.

He adds: “E-learning is a growth industry. In the position we are in the marketplace, at the right point in time of course we will be going into that industry, but there is not a direct link between O2 Learn and selling e-learning products.”

Look out for a feature on the growth of e-learning in this week’s (17 November) Digital Strategy, Marketing Week’s regular guide to digital marketing developments.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here