The company could sell tablet computers, remote teaching tools or digital pens to tap into the trend of distance learning.
Publishers Pearson and Britannica have all been ramping up e-learning activity in the past year to target both pupils and mature students.
O2 will not, however, use student e-learning portal O2 Learn to launch any products or services. Gav Thompson, head of brand innovation at O2, says it would be “cynical” to use the division as a “Trojan Horse” to target teachers.
He adds: “E-learning is a growth industry. In the position we are in the marketplace, at the right point in time of course we will be going into that industry, but there is not a direct link between O2 Learn and selling e-learning products.”
Look out for a feature on the growth of e-learning in this week’s (17 November) Digital Strategy, Marketing Week’s regular guide to digital marketing developments.