Sainsbury’s airs final Jamie Oliver ad

Sainsbury’s has launched its final ad starring Jamie Oliver, signaling the end of the 11-year partnership between the grocer and celebrity chef.

The Christmas panto-themed ad, which was aired for the first time during The X Factor last night, sees Oliver making Christmas dinner for a cast of pantomime favourites, including Snow White and the Seven Dwarves and Captain Hook.

The ad was created by ad agency AMV BBDO.

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