EBay readies hot spot sponsorship
EBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK. Read the full story here.
Tesco festive ad to focus on ‘real’ customers
Rosie BakerTesco will highlight how cash-strapped customers can still have a “special” Christmas in what it claims is its biggest ever festive brand campaign.
Burberry proves switching focus to digital isn’t just about saving money
Lara O'ReillyThis week Burberry trumpeted its decision to switch the majority of its marketing spend from traditional channels to digital, a move that will hopefully convince more brands to follow suit. The fashion brand, famed for its glossy magazine ads, decided earlier this year to spend 60% of its budget on digital channels. Hurrah! A company […]
Forget advertising. Marketing is now all about the service
Ruth MortimerBrands from Foster’s to Mini are proving that, whatever your business, marketing is best when it’s service-led. Every dog has its day. But advertising – that oldest of hunting hounds – may be heading for retirement. It appears that in these days of anti-capitalist protests and rock-bottom consumer trust in corporations, brands are keen to […]
Main media budgets down as brands ponder economic recovery
Grace GollaschAs “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cuts marketing spend by £4m amid ‘cost-efficient’ push
Niamh CarrollSaga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Asos reduces reliance on promotions as ‘transformation’ continues
Niamh CarrollDespite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
‘Loud and clear’: Why Puma is undergoing a marketing ‘transformation’ and targeting Gen Z
Molly InnesPuma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.