EBay readies hot spot sponsorship
EBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK. Read the full story here.
EBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK. Read the full story here.
Tesco will highlight how cash-strapped customers can still have a “special” Christmas in what it claims is its biggest ever festive brand campaign.
This week Burberry trumpeted its decision to switch the majority of its marketing spend from traditional channels to digital, a move that will hopefully convince more brands to follow suit. The fashion brand, famed for its glossy magazine ads, decided earlier this year to spend 60% of its budget on digital channels. Hurrah! A company […]
Brands from Foster’s to Mini are proving that, whatever your business, marketing is best when it’s service-led. Every dog has its day. But advertising – that oldest of hunting hounds – may be heading for retirement. It appears that in these days of anti-capitalist protests and rock-bottom consumer trust in corporations, brands are keen to […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.