- Click here to read the cover feature – an exclusive look at the secrets behind Nokia’s “marketing revolution”
- Nokia’s UK head of brand and campaign, Adam Johnson, explains the thought behind the brand’s new youth focus
- Read about how Charmaine Eggbury, senior vice-president of marketing and marketplace activation, is a champion of talent development and mentoring
- Nokia’s global director of digital, Craig Hepburn, talks about matching insight with innovation
When Elop joined Nokia in September last year, he became the first non-Finn to lead the company following the departure of veterans chief executive Olli-Pekka Kallasvuo and executive vice-president Anssi Vanjoki.
Elop has made core decisions such as reducing resources dedicated to its in-house Ovi app store and the Meego operating system. He has also recognised a need to cut product development time by a third – a lesson learned when the company failed to follow up Apple’s iPhone debut in 2007.
Executive vice-president and chief marketing officer
Appointed in January 2011, DeVard is responsible for all of Nokia’s marketing, brand management, communications and selected industry collaboration activities. DeVard has previously worked with brands such as Verizon, Citigroup, Revlon, Harrah’s and Pillsbury. She joined from New York-based DeVard Marketing Group.
Senior vice-president of marketing and marketplace activation
Eggberry leads strategic planning and activation, consumer communications, regional marketing and regional communications.
Prior to joining Nokia in 2010, she was vice-president and managing director for EMEA at BlackBerry parent company RIM. Before that she worked in various positions at Lucent Technologies. She studied global marketing at Wharton Business School, holds an MBA and is a board trustee of the Marketing Academy.
Director of marketing UK and Ireland
Nichols joined Nokia in December 2009 and was appointed to his current role in December 2010. Previous roles include head of retail marketing at drinks retailer Oddbins and head of commercial marketing at Woolworths.
Global director of digital
Hepburn joined Nokia from Open Text, where as director of social media strategy he advised organisations such as SAP, RIM, T-Mobile, Novartis, Motorola and the Canadian government. Previously, he headed the global ecommerce and digital marketing strategy for STA Travel.
UK and Ireland head of brand and campaigns
Leads marketing campaigns and manages brand-led activities such as sponsorships and brand partnerships. He joined in January 2011 from Nokia Australia, where he was senior marketing manager. Johnson was previously an account director at George Patterson/Young & Rubicam in Sydney.
Vice-president of marketing creation
Overman joined Nokia in early 2010. Previously he was head of strategy for IPG Team Nokia, a coalition of global creative agencies within the Interpublic Group. He was instrumental in launching the Nokia Nseries range of multimedia mobiles and also worked with brands such as UPS, HP, Microsoft and Ericsson.