Incentives aid social media engagement

A recent study carried out by TNS suggests that six out of 10 Britons don’t want to engage with brands through social media (NMAlinks.co.uk/smengage) – a situation that is creating “mountains of digital waste”.

However, research from KN Dimestore and SocialVibe found that 90% of consumers are actually happy to interact with an incentivised ad engagement and 48% said that while they may initially opt-in to a brand engagement for the incentive, they end up staying and paying attention to the brand message.

In the era of the “value exchange”, consumers are happy to engage with brands on social media providing brands give something back to consumers in return for their attention.

Richard Reeves Managing director, EMEA SocialVibe

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here