Tesco trials augmented reality in retail stores
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens. Read the full story here.
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens. Read the full story here.
Clear Channel UK, the outdoor media firm, is bringing together its digital ad sites to create the UK’s first digital-only outdoor media network in a bid to give advertisers more creative and interactive opportunities and grow digital revenue.
Burberry has hailed its decision to switch the majority of its marketing spend to digital after reporting revenue increased 29% in the first half of its financial year.
Like it or not, Christmas has landed. Seasonal trading patterns, daily monitoring of sell-through on seasonal stock, gossip about everybody’s Christmas ads, staff holiday cover planning, office Christmas party politics and a raft of invites from agencies offering festive hospitality are now part of our daily working lives until the new year. Not that I’m […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.