It is hoped that the “convenience” of the early response card (ERC) will boost response rates.
TNT also claims that the ERC is “inherently accountable” because results can be tracked and measured.
Nick Wells, CEO of TNT Post UK, says: “It’s the convenience that will prompt customers to take action and respond to your offer or inquiry.”
It is the latest attempt by the DM industry to drive take-up. Rival Royal Mail has introduced a raft of innovations to try and demonstrate the value of mail to marketers.
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