Eden Project hires MasterCard’s Rita Broe

Ecological tourist attraction, The Eden Project, has appointed former MasterCard European marketing chief Rita Broe as its first strategic marketing director.


Broe is tasked with building the Eden Project’s brand and expanding it into further events and areas.

She will take responsibility for creative planning, business development and marketing for existing and new projects.

The charity is also planning a “high-level” expansion strategy for its community initiative The Big Lunch, which encourages people to sit down with their neighbours for lunch on one day a year, to improve community relations.

It hopes to grow the event internationally, increase the number of participants and brand partners for the 2012 Big Jubilee Lunch in support of The Queen’s Diamond Jubilee.

Whilst at MasterCard, Broe was responsible for signing the financial services brand as the first corporate partner of The Big Lunch in 2009.

Broe says: “I’ve long admired the Eden Project as a highly creative organisation which gets things done, often against the odds. As well as running a hugely-successful tourist destination which contributes millions to the economy, it’s a true social enterprise, which runs an astonishing number and range of transformational social and environmental programmes at home and globally.

She left MasterCard as group head of marketing for Europe after 15 years. During this time she also had a stints as marketing director for the UK and Ireland.


If you are proud of the results of your strategy then enter the Charity and Voluntary and Sector in the Marketing Week Engage Awards 2012. Click here for details.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here