Twilight star Ashley Greene to front DKNY ads

Twilight star Ashley Greene, who plays Alice Cullen in the vampire movies, is to be the face of DKNY.


Greene, currently starring in the fourth and latest instalment of the film franchise “Breaking Dawn”, will appear in global advertising campaigns for Donna Karan sub brands DKNY and DKNY Jeans. The first will run next spring.

She will also be ambassador for both brands.

Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications, says Greene’s “energy, spirit and eclectic” style fits with DKNY’s values.

She adds: “She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”

The Twilight saga is one of the most successful movie franchises of the past decade. The latest film is said to have earned $139.5m (£89m) in its opening weekend at the US box office.


Has your retail strategy delivered above and beyond expectations? Enter the Marketing Week Engage Awards 2012. Click here for details.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here