Brand marketing plugs the public service gap
A growing number of consumer businesses are seeking to embody what they stand for through the provision of public service-style brand extensions rather than their marketing campaigns.
A growing number of consumer businesses are seeking to embody what they stand for through the provision of public service-style brand extensions rather than their marketing campaigns.
Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners – and dispel some entrenched myths about cost and quality.
Interactive technology is allowing brands to blend outdoor campaigns with experiential and new media activity to generate long-lasting levels of consumer awareness.
A survey commissioned by Marketing Week shows people prefer less intrusive methods of fundraising, but charities must balance this with the most effective means of securing donations.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.